Amy's.Media.Readings.

A game is made up of rules, various outcomes, value is assigned to possible outcomes and the players effort and attachment to the outcome (t...

A lot of the 20th century thought on modernity is based on a negative view that gained its expression from Max Webers theory of rationalisat...

The UK is the first economy to spend more money on advertising online than on TV. According to Sweney  (2009), the UK spent £1.75 billion on...

Modernity signals the pace and scope of change for life in the future such as the expansion of the social sector of the economy and the incr...

We must be careful when talking about the affects of advertising, not to oversimplify its effect on the audience. Just because someone sees ...

When you dissimilate, you pretend to not have something you do. To simulate is to pretend to have something you have. There is one major di...

Audiences only exist through the interactions of people and technology. With the introduction of 20th century technology such as film, radio...