Adorno and Horkheimer.

In their book, Enlightenment As Mass Deception, Adorno and Horkheimer express their view that culture industries use the media to exploit the powerless, or the lower classes in order to make money and say that nothing is made unless there is hope of making profit.

"The ossified forms—such as the sketch, short story, problem film, or hit song—are
the standardized average of late liberal taste, dictated with threats from above."



When I use the term masses, I refer to the everyday person, who does not hold a place of power in society. It is these people that culture industries aim their advertisements at.